Welcome to Bluesky!

What a week! In the last few days, Bluesky has grown by more than 2.6 million users, over 85% of which are Brazilian. Welcome, we are so excited to have you here!

What makes Bluesky different?

By design, Bluesky gives users more control and prioritizes you. Here, you can customize your social experience to fit you.

Our community has grown organically, and is full of creators, artists, journalists, politicians, and more. Brazilian users on Bluesky have noticed that they receive much higher quality engagement on Bluesky than on any other platform.

In addition, Bluesky is an open ecosystem. We’re built on an open network that developers can freely build upon called the AT Protocol (and the ecosystem is called the Atmosphere). This openness means that Bluesky is a collaborative project, unlike other social networks that are controlled by a single company. Anyone can build feeds, moderation services, and even entirely new apps on top of our network.

What are some unique features on Bluesky?

Custom Feeds

Outside of your chronological Following feed and the default Discover feed, you can try out some new feeds! Maybe you want to see posts from your friends who don’t post as often — try Quiet Posters. If you want to see the top posts across the whole network from the last day, try Catch Up.

Anyone can create and subscribe to feeds. Instead of providing only a single algorithm, we let users choose. You’re in control. This promotes healthier discussion because we do not incentivize engagement baiting, misinformation, or harassment.

Usernames

You can set your username to be a website that you own. For example, Folha de S. Paulo set their Bluesky username to @folha.com. You can only set your username to a website that you own, so this shows you that the real Folha de S. Paulo owns this account. It’s one form of self-verification.

There’s lots of room to have fun with this! For example, many Swifties are using usernames that end in “swifties.social,” which you can set up with this community tool here.

If you’d like to purchase and manage a website through Bluesky’s partnership with Namecheap, you can do that here.

I’m tired of creating accounts on new social apps! Will Bluesky stick around?

We know, we’ve been there too. Bluesky is here to stay.

When an app like X shuts down, you lose touch with all your friends there. But because Bluesky is built on an open network, you can easily take your followers with you. You will always be able to stay in touch with your friends. (If you’re interested in the technical details, you can read more about account portability here.)

Additionally, because of the open network, independent developers can build entirely new apps and experiences. Imagine a blogging platform or a photo app built on this same network, with all of your friends already connected. You’re not just signing up for another social app this time — you’re creating a social identity online that you own.

When will Bluesky have video and trending topics?

Video will be available in the next major app release, and we’re working on trending topics too. We’re paying close attention to your feedback and appreciate everyone’s excitement.

How does Bluesky handle content moderation?

Trust and safety is core to Bluesky, and we value spaces for healthy conversation. Our moderation team provides 24/7 coverage and responds to most reports within a few days. To report a post or an account, simply click the three-dot menu and click “Report post” or “Report account.”

At the same time, we recognize that there’s no one-size-fits-all approach to moderation. So, on top of Bluesky's strong foundation, users can subscribe to additional moderation decisions from more organizations they trust with industry-specific or community-specific knowledge. (Read more about our stackable approach to moderation here.)

What is your plan for election misinformation?

Aaron Rodericks, Bluesky's Head of Trust & Safety, formerly led election integrity efforts at Twitter and has brought his experience here. Our moderation team reviews content or accounts for misinformation, which users can report directly within the app. In the case of severe violations such as a risk to polling places or election officials, we may remove content or accounts. In most cases, we review claims against credible sources and fact checkers, and may label posts as misinformation.

Journalists can reach us with inquiries at press@blueskyweb.xyz. For our media kit, where you can find our logo and headshots, click here.