Bluesky for Journalists
October 13, 2023
How do I get verified as a journalist?
Notable and authentic accounts interested in receiving a verification badge or becoming a Trusted Verifier can apply here.
Separately from verification badges, you can also set your domain as your username. We highly encourage official organizations and individuals to do this because it links your web presence to your social account. (This is different from a verification badge.)
How can I embed a post?
There are two ways to embed a Bluesky post. You can click the dropdown menu directly on the post you'd like to embed for the code snippet to use.

You can also visit embed.bsky.app and paste the post's URL there for the code snippet.
Read our user guide for post embeds here.
What are custom feeds and how can journalists use them?
Custom feeds are a feature on Bluesky that allow you to pick the algorithm that powers your social media experience. Imagine you want your timeline to only be posts from your mutuals, or only posts that have cat photos, or only posts related to sports — you can simply pick your chosen feed from an open marketplace of feeds developed by our team and third-party developers.
For users, the ability to customize their feed gives them back control over how they spend their attention. For developers, an open marketplace of feeds provides the freedom to experiment and publish algorithms that anyone can use.
This means that Bluesky does not control a single algorithmic timeline for all users. Instead, users have created feeds of their own, including feeds specifically for news.
We encourage journalists to experiment with custom feeds too. For example, a local journalist in Portland could create a feed specifically for Portland. Similarly, a finance journalism organization could create a feed specifically for financial news.
Do you have a media kit?
You can access Bluesky's media kit here.
For media inquiries, please contact press@blueskyweb.xyz.