Bluesky for Journalists

How do I get verified as a journalist?

On Bluesky, journalists and news organizations can self-verify by setting their website directly as their username. For example, some newspapers’ handles that already exist on Bluesky include @nytimes.com, @washingtonpost.com, and @npr.org.

As a result, each organization now manages verifications for their own journalists too. For example, a newsroom can verify an affiliated journalist through a subdomain like @name.newsroom.com.

Freelance journalists and writers that aren't affiliated with a specific organization can set their username to be their website (which is the domain that they own).

Read more about domain verification and how to set your website as your Bluesky username in our guide here.

How can I embed a post?

There are two ways to embed a Bluesky post. You can click the dropdown menu directly on the post you'd like to embed for the code snippet to use.

You can also visit embed.bsky.app and paste the post's URL there for the code snippet.

Read our user guide for post embeds here.

Do you have advice for establishing a presence on Bluesky?

Post and engage often! We have a very active user base, and creating posts and replies is the best way to show up on other people’s feeds.

You can also create and subscribe to custom feeds.

What are custom feeds and how can journalists use them?

Custom feeds are a feature on Bluesky that allow you to pick the algorithm that powers your social media experience. Imagine you want your timeline to only be posts from your mutuals, or only posts that have cat photos, or only posts related to sports — you can simply pick your chosen feed from an open marketplace of feeds developed by our team and third-party developers.

For users, the ability to customize their feed gives them back control over how they spend their attention. For developers, an open marketplace of feeds provides the freedom to experiment and publish algorithms that anyone can use.

This means that Bluesky does not control a single algorithmic timeline for all users. Instead, users have created feeds of their own, including feeds specifically for news.

We encourage journalists to experiment with custom feeds too. For example, a local journalist in Portland could create a feed specifically for Portland. Similarly, a finance journalism organization could create a feed specifically for financial news.

Do you have any tools for scheduled posting or cross-posting?

We don’t currently have any official tools, but since Bluesky is an open social network, third-party developers can create their own. Here is a list of some of the existing third-party projects.

Do you have a media kit?

You can access Bluesky's media kit here.

For media inquiries, please contact press@blueskyweb.xyz.